Frequency Of Failure

but rarely [do organizations or people] take the pro-active steps necessary to fail quietly, and often, in private, in advance, when there’s still time to make things better

Seth Godin

This is a much better way to fail – on purpose.  When you know up front when you’re going to fail, the F word is not so scary … actually quite liberating in fact.

Seth’s list of when to fail – and not – makes a whole lotta sense.